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digital marketing news marketing dive skip to main content continue to site don t miss tomorrow s marketing industry news let marketing dive s free newsletter keep you informed straight from your inbox daily dive m f view sample topics covered social media brand strategy advertising marketing technology data analytics content marketing mobile weekly every thursday topics covered campaigns platform developments apps gaming trends agencies weekly every monday topics covered campaigns reviews strategy partnerships technology results by signing up to receive our newsletter you agree to our terms of use and privacy policy you can unsubscribe at anytime deep dive library events press releases topics subscribe search subscribe search brand strategy mobile creative social media video agencies data analytics influencer marketing ad tech cmo corner courtesy of manischewitz manischewitz rebrands to extend appeal beyond kosher aisle debuting ahead of passover the makeover was spearheaded by an agency that has recently helped refresh mass market brands like m m s and kraft read more top stories 4 marketing headwinds to watch as election season heats up pure leaf taps ghostbusters actors to myth bust its zero sugar sweet tea instacart powers third party integrations with developer platform ad budgets for games are growing for 40 of marketers per iab report nike commits to bolder brand marketing as part of rebound plan the latest courtesy of levi s inside levi s first campaign from new creative aor tbwa chiat day cmo kenny mitchell explains how the floor is yours positions the brand as the unofficial uniform for progress and will pass the pen to consumers brand strategy courtesy of accenture accenture teams with adobe nvidia to fuel brand content with generative ai two partnerships will help accenture song create personalized content at scale and transform content supply chains to meet marketers rapidly evolving needs agencies brandon bell via getty images mcdonald s nielseniq team for cultural relevance ad testing module the solution analyzes the role and effectiveness of cultural factors in content to help advertisers deliver more impactful and inclusive ads agencies anna moneymaker staff via getty images deep dive why the latest tiktok ban attempt is different and what it means for marketers a ban could benefit meta weakening competition and options for advertisers while a potential suitor will need to be well versed in data management mobile courtesy of pepsico mtn dew reaches out to gamers outdoor enthusiasts with rewards programs in a move to target niche audiences special packaging from the pepsico brand offers codes redeemable for products from brands like xbox and gopro brand strategy brenda sangi arruda via getty images merkle blends ai human interaction for intelligent messaging tool the dentsu company s new messaging solution creates turnkey chat experiences across social and messaging platforms agencies permission granted by pepsico pepsico creates flamin hot brand to highlight fast growing chip flavor the doritos and cheetos maker said the platform will make it easier for consumers to find the 25 products within its portfolio that have the seasoning brand strategy nicholas hunt getty images via getty images fandom and marketers here s what the numbers say from pop stars to sports fandoms can be a great benefit to marketers but not without risks according to a recent kearney report data analytics courtesy of lyft lyft deepens ad targeting measurement bench as in app video launches along with a new cmo the company has enlisted oracle and nielsen to provide brands more precise insights amid the rollout of richer ad formats mobile courtesy of mondelēz international chips ahoy boosts new recipe with keke palmer and malibu re treat the brand s most extensive reformulation in nearly a decade for its blue bag cookie will be promoted with a celebrity campaign and updated packaging creative courtesy of miller lite miller lite s great taste less filling debate returns with nostalgic push leo burnett spearheaded creative that features a number of famed athletes coming out of retirement to debate miller lite s best qualities brand strategy courtesy of peacock nbcuniversal inside nbcuniversal s plans to turn tv into a performance marketing channel in advance of the upfronts and summer olympics nbcu announced measurement integrations with videoamp edo and kochava at one24 mobile courtesy of lowe s q a how lowe s loyalty program is the spine for personalization efforts head of marketing jen wilson detailed the insights behind the retailer s latest campaign and partnerships with google and meta around retail media brand strategy courtesy of billion dollar boy marketers bullish on generative ai s potential to boost the creator economy three quarters of marketers plan to increase their investment in generative ai creator content this year according to a report from billion dollar boy mobile ekin kizilkaya via getty images retail media s rise increasingly reliant on offsite programmatic media report finds strong growth for the channel comes as retail media networks have recently been called out for transacting on low quality made for advertising sites data analytics courtesy of pnc pnc leans on boring label in new marketing campaign a j d power analyst asserted the bank s ads created with arnold worldwide may challenge customers to see the meaning of boring differently brand strategy courtesy of instacart instacart earns mrc accreditation as retail media competition heats up the media ratings council has granted accreditation for the company s impression click and viewability metrics across several ad formats data analytics stephen chernin via getty images starbucks sunsets global cmo role amid larger structural shakeup global cmo brady brewer is taking the reins as ceo of international while the qsr is seeking a global brand creative leader brand strategy permission granted by pepsico how bubly aims to shake up sparkling water with new burst brand extension burst caters to consumers who view sparkling water marketing as staid and products as too much of a flavor trade off from sweeter sodas brand strategy courtesy of tropicana tropicana s new ads tout impact on brunch mimosas and fridge chugging the juice that starts it all nods to the brand s over 70 year history while attempting to sway younger audiences via social media placements creative getty images via getty images how to tackle measurement as google rolls out open source marketing mix modeling meridian arrives as mmms are having a moment and the tech giant s deprecation of third party cookies begins to upend long standing tactics agencies permission granted by lean cuisine lean cuisine lights up freezer aisle with regina hall for first campaign in 4 years you have good taste spans social tv and digital and marks a substantial increase in marketing investment for the nestlé owned brand creative courtesy of honda honda leverages ai for dream generator film experience with amazon ads the experience accessible on amazon allows consumers to conjure up fantastical scenarios featuring the new all electric prologue suv brand strategy courtesy of manscaped column campaign trail manscaped envisions the boys as mini mes in branding push the male grooming brand known for raunchy innuendo leans on pereira o dell and a striking visual metaphor as it reaches beyond performance marketing campaign trail oatawa via getty images epsilon partners with comscore for contextual ad program proximic s natural language processing and ai contextual categorization will support epsilon s ad tech platform agencies get the free newsletter subscribe to marketing dive for top news trends analysis email select newsletter daily dive m f select newsletter mobile weekly every thursday select newsletter agencies weekly every monday select user consent by signing up to receive our newsletter you agree to our terms of use and privacy policy you can unsubscribe at anytime sign up a valid email address is required please select at least one newsletter most popular manischewitz rebrands to extend appeal beyond kosher aisle nike commits to bolder brand marketing as part of rebound plan pure leaf taps ghostbusters actors to myth bust its zero sugar sweet tea pepsico creates flamin hot brand to highlight fast growing chip flavor library resources webinar on demand take control of returns how to save costs boost customer convenience custom content for pitney bowes webinar on demand how cpg brands can reach consumers at scale and drive impact with contextual commerce custom content for chicory podcast driving connections with customers loyalty insights from sephora custom content for talon one view all company announcements rosarium pr marketing collective launches the new raise score to test the influencing power from rosarium pr marketing collective blue trail digital announces the launch of a full suite of digital asset management services t from blue trail digital ready set rocket promotes kitty tsang to chief strategy officer announces new leadership stru from ready set rocket cultural intelligence for marketers building an inclusive marketing strategy from dr anastasia kārkliņa gabriel view all post a press release what we re reading mediapost jic clarifies role vis a vis mrc unveils new streaming certification process adexchanger nubai ventures sues outbrain claiming its traffic is riddled with bots ad age anomaly hires tiktok marketer as new york chief creative officer view all events 03 apr webinar 2 p m et enabling creativity how automation can amp up your ad campaigns presented by studioid and celtra 10 apr webinar 9 a m et strategic investments in digital experiences maximizing roi amid rapid tech evolution presented by studioid and hcltech industry intel hit subscribe how creative subscriptions are changing the marketing game webinar on demand provided by design pickle master the art of 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