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how to buy diamonds online the 4c s of engagement rings home my personal shopping experience step by step guide to choosing a diamond how and where to buy fancy cut diamonds diamond prices are you overpaying best places to buy an engagement ring education the 4cs cut carat weight color clarity hearts and arrows diamond shapes round princess oval cushion marquise pear emerald asscher radiant heart grading the gemological labs cut grade depth and table clarity characteristics girdle thickness fluorescence polish and symmetry jewelry guide best engagement ring brands design your own engagement ring diamond care diamond faq lab grown diamonds reviews blue nile brilliant earth brian gavin diamonds cartier james allen tiffany and co white flash select page home my personal shopping experience step by step guide to choosing a diamond how and where to buy fancy cut diamonds diamond prices are you overpaying best places to buy an engagement ring education the 4cs cut carat weight color clarity hearts and arrows diamond shapes round princess oval cushion marquise pear emerald asscher radiant heart grading the gemological labs cut grade depth and table clarity characteristics girdle thickness fluorescence polish and symmetry jewelry guide best engagement ring brands design your own engagement ring diamond care diamond faq lab grown diamonds reviews blue nile brilliant earth brian gavin diamonds cartier james allen tiffany and co white flash trivia fun a comparison of gia triple ex diamonds all 3 are graded with excellent cut polish and symmetry 0 70 carat f vs2 0 72 carat g vvs2 1 00 carat f vvs2 based on cut alone these diamonds have been assigned the highest grades by gia if you were a shopper which diamond would you buy we ll reveal the answers in 10 seconds most consumers are unaware that diamonds with gia triple excellent grades can still have huge degrees of variances the answer is you should buy neither of these diamonds are you surprised click here to see and discover why did you know that the majority of shoppers have very little knowledge about diamonds and unwittingly pay 2 times more of what a piece of jewelry is really worth high quality diamonds are never on sale when a deal is too good to be true chances are it really is don t end up paying morethan you should shopping for diamonds should be fun and enjoyable we ll reveal the insider tips to choosing the best diamonds within your budget click here for the insights seeing is believing click to view video james allen s revolutionary technology enables you to inspect diamonds in high resolution with 360 views see diamonds in full details and buy with your ring with confidence click here to find out more the consumer s guide to buying diamonds never commit the same mistakes that 90 of shoppers make when buying an engagement ring click here to read our no bullshit step by step guide to buying diamonds we reveal the exact steps to selecting a diamond which offers the best value and brilliance for any budget you ll also discover insider s tips and knowledge that jewelers never want you to know about if you are in the market for a diamond engagement ring this will be the most important guide you ll ever read i guarantee it buying a beautiful diamond engagement ring doesn t have to be hard when it comes to purchasing diamonds online or at a physical store most people are clueless about the things to look out for and how to protect themselves from making a bad purchase you can t really blame them the thing is purchasing a diamond isn t something you would do on a regular basis unless there s a special occasion coming up and like many of you i had been through the same experience and i understand how it feels to be making a big purchase that is hinged with uncertainty chances are when you landed on this website you are probably trying to do your own research or looking for shopping tips before hitting the stores and that s what i am going to show you here at beyond4cs com before we dive into details i want you to watch the video below and check out a recently purchased diamond ring this white gold pave engagement ring features a 0 57 carat super ideal cut diamond with superb brilliance and sparkle does it surprise you to know that this engagement ring has better craftsmanship and diamond quality than those you find at high end stores like tiffany or cartier on top of that this diamond ring costs 40 50 less than what you would pay at traditional retail stores and yes i m talking about same specs and 4cs so here s the thing buying a high quality diamond ring isn t rocket science and you could do it too if you want to be a smart shopper you need to understand the essential elements of selecting a good diamond and know what are the critical pitfalls to avoid first things first i ve prepared a brand new e book to get you up to speed and it s available to download for free simply enter your name and email below to access your free e book now every year there are thousands of consumers who have been ripped off unknowingly by jewelers name email 100 no spam your privacy is important to us find out how to choose the best diamond for your budget so why is research and education required when shopping for diamonds beyond the listed price tags there are a lot more factors to consider when selecting a diamond for example there are a number of reasons why a diamond can be pricier or cheaper when compared to another diamond with similar specifications many times it is the subtle differences between diamonds that can mean a huge difference in optical performance and appearance and these are the reasons that you need to understand if you want to make the best possible purchase for a given budget in a nutshell there are 4 main characteristics to look for when you are searching for a diamond these are cut clarity color and carat as a whole the 4cs govern the overall quality of a diamond on a fundamental level each aspect of the 4cs can greatly change the price and technical qualities that the stone possesses truth be told each of these characteristics requires a deeper knowledge than what is usually told to you by a sales assistant in each of the sections below you will learn insights that will help you save money and gain knowledge that you can use to your advantage during shopping the four c s insights that they ll never tell you cut the cut determines how well a diamond absorbs and reflects light the better the cut the more sparkle the stone will have note cut does not refer to the shape of the stone learn more clarity the clarity of a diamond refers to the amount type of inclusions present in it a diamond with lesser flaws inspected under 10x magnification receives a higher grade learn more color the color of a diamond is rated on a scale of d z with d being totally colorless and z being a noticeable yellow in the market the range of d f is highly sought after learn more carat the carat weight refers to a specific measurement of how heavy the diamond is note by itself carat weight is not an indication of the stone s physical dimensions learn more insider tips to selecting fancy cut diamonds traditionally the round brilliant cut has always been the most popular diamond shape due to its versatility and excellent light properties in more recent times a larger and more affluent consumer base has fueled the demand for diversity in jewelry choices this has resulted in a steady introduction of new cutting styles and also a revival of vintage designs in the market if you are interested in getting a fancy shaped diamond head over to the corresponding sections on beyond4cs com for the relevant information bear in mind that the selection process and criteria for each different shape will not the same for example inclusions in an emerald cut are generally easier to detect with the naked eyes as compared to a round diamond due to its intrinsic step cut due to this reason a higher clarity grade is recommended when buying emerald cut diamonds if you don t want to compromise eye cleanliness click here for more details on the individual shapes once you are armed with the necessary knowledge you can shop with confidence from anywhere you are comfortable with whether you want to shop for your engagement ring locally or online the choice is really up to you however if you want to get a better bang for your buck my advice to you is to make your purchase online instead of buying from a local brick and mortar store for online stores these are a few places that i highly recommend james allen top choice for fancy cuts brian gavin top choice for super ideal hearts and arrows whiteflash is another vendor i recommend for super ideal cut diamonds besides well cut stones they also have a comprehensive portfolio of designer brands like verragio simon g ritani tacori and more the rationale of going online is simple you ll avoid paying the expensive overheads that physical stores pass onto you and you don t get pressured by sales people into making a purchase apart from getting a better deal online stores offer a huge selection of diamonds and this allows you to cherry pick the best possible diamond in contrast when shopping in a physical store you are only limited to a few choices from the store s available inventory 4 things that consumers should know before they shop 1 knowledge is power the majority of consumers have very little or no knowledge about diamonds and usually end up paying twice of what a gemstone is actually worth don t you find it weird that people spend thousands of dollars on a purchase without knowing what makes it a good value 2 avoid the marketing gimmicks high quality diamonds are never on sale forget about all the advertisement hypes that constantly scream 50 75 off if jewelers can sell top notch inventory for more what do you think the reasons behind the massive discounts are 3 dismal cut standards in the industry less than 10 of the diamonds in the market are cut for optimal light brilliance instead the majority of them are cut to maximize the jeweler s profit margin by retaining dead weight 4 going beyond the 4cs buying based on the 4cs isn t enough most jewelers would simply repeat and regurgitate to you the same old information without telling you the real insights to choosing the perfect stone the fact that you are reading this right now will help you avoid making bad decisions personalized advice on buying your diamond engagement ring shopping for a diamond ring can be very stressful especially if you have a tight timeline to work with however once you get past the initial phase of doing research you will know what to look out for and be able to make good purchase decisions remember a high quality diamond will never be sold at a price below its value and it may take a while before you come across the right gemstone for your needs also everyone has their own tastes some people might prefer a fancy shape over a round cut while others might prefer diamonds with warmer colors over colorless diamonds so if you plan on buying a piece of jewelry for someone else make sure you figure out what they like beforehand after all diamonds are forever when you make a purchase you want to make sure you do it once and do it well you or your partner won t want to be stuck with something that you wouldn t enjoy wearing and end up with buyer s remorse lastly if you need advice in choosing a diamond or require a second opinion on a pending purchase please feel free to contact me via email i will usually reply your email within 24 hours all the best in your shopping experience gia diamonds graduate paul beyond4cs com to prevent spam you need to remove the when you email me share this page on social media comments are closed latest posts from our blog review of white flash s new jewelry presentation box september 1 2022 best places to buy a diamond ring in covid 19 outbreak march 26 2020 join us on social media visit the gallery for ideas other links glossary about us contact us privacy policy terms of use ftc disclosure all rights reserved copyright 2024 beyond4cs com 7 pitfalls in buying diamonds revealed learn how to avoid getting ripped off by jewelers and get insider s tips to selecting the best possible diamond for any given budget no spam no bs